WHY ARE SO MANY ASIAN COMPANIES LIKE TO HIRE WESTERNERS?Asians are xenophilous in nature, especially toward Westerners. In China, working with Westerners or hiring them, means that the company is prestigious, rich and has good relationships with foreign companies. Therefore, many companies in China are willing to hire white people with higher salary than local employees. Some companies even hire them to pretend as employees or business partners to deceive customers. There are many phrases for this phenomenon such as "White Guy Window Dressing", "White Guy in Tie" or simply "Face Job". In fact, many English centers and private schools in Vietnam are trying to hire foreign teachers to teach English even though they are not from English speaking countries. For a long time, the Vietnam National football team has always hired a coach at a “sky price”, although they are not necessarily better than the domestic coach.Questions:1. In your opinion, what dimensions Vietnamese cultural model of Hofstede led to the company's decision to hire this white employee?2. What types of source of human resources can the white staff belong to? What are the pros and cons of this human resource? Present some possible solutions to train these employees hired in this way when they work in the Asian market?

Social Psychology (10th Edition)
10th Edition
ISBN:9780134641287
Author:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Publisher:Elliot Aronson, Timothy D. Wilson, Robin M. Akert, Samuel R. Sommers
Chapter1: Introducing Social Psychology
Section: Chapter Questions
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WHY ARE SO MANY ASIAN COMPANIES LIKE TO HIRE WESTERNERS?
Asians are xenophilous in nature, especially toward Westerners. In China, working with Westerners or hiring them, means that the company is prestigious, rich and has good relationships with foreign companies. Therefore, many companies in China are willing to hire white people with higher salary than local employees. Some companies even hire them to pretend as employees or business partners to deceive customers. There are many phrases for this phenomenon such as "White Guy Window Dressing", "White Guy in Tie" or simply "Face Job". In fact, many English centers and private schools in Vietnam are trying to hire foreign teachers to teach English even though they are not from English speaking countries. For a long time, the Vietnam National football team has always hired a coach at a “sky price”, although they are not necessarily better than the domestic coach.
Questions:
1. In your opinion, what dimensions Vietnamese cultural model of Hofstede led to the company's decision to hire this white employee?
2. What types of source of human resources can the white staff belong to? What are the pros and cons of this human resource? Present some possible solutions to train these employees hired in this way when they work in the Asian market?

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