Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,900 to $28,100. The marketing group estimates that this rebate will increase sales over the next year from 38,100 to 53,000 vehicles. Suppose Honda's profit margin with the rebate is $5,890 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $_____million. (Round to one decimal place.)

Honda Motor Company is considering offering a $1,800 rebate on its minivan, lowering the vehicle's price from $29,900 to $28,100. The marketing group estimates that this rebate will increase sales over the next year from 38,100 to 53,000 vehicles. Suppose Honda's profit margin with the rebate is $5,890 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint: View this question in terms of incremental profits. The cost of the rebate will be $_____million. (Round to one decimal place.)

Essentials Of Business Analytics

1st Edition

ISBN:9781285187273

Author:Camm, Jeff.

Publisher:Camm, Jeff.

Chapter11: Monte Carlo Simulation

Section: Chapter Questions

Problem 3P

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