How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion
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How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion
Step by step
Solved in 2 steps
- What is the main goal of distribution activities?Which major functions does physical distribution include?There are THREE major distribution strategies a company can use to effectively reach its customers with its offering. Using examples, describe the strategies while highlighting how each of them determines the extent of distribution of the company’s products.
- Describe the relationship between marketing and physical distribution. How does physical distribution contribute to creating demand?Discuss How does the choice of distribution channels impact a company's marketing mix?Retail distribution strategies can take three different forms. Identify the three forms and give examples of products that would be marketed using each strategy. Discuss why that product would be marketed using that specific distribution strategy.
- As you consider distribution, address the following items: . Is distribution an important element of the marketing mix? . Describe one of the three major distribution strategies with an example. • Provide a real life example of channel conflict and discuss why the conflict may exist.Trace the distribution channel for a familiar product. Explain how & why the channel has evolved as it has and how it is likely to change in the future.How does the choice of distribution channels impact a company's marketing mix?
