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How can a company effectively position a product for international markets with different cultural and
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- How can political factors pose a challenge for an international Marketers?As the director of international marketing for a company producing refrigirators, develop a screening criteria for Brazil and Germany and evaluate the two countries. Add any additional assumptions about the company that are necessary. Explain and give examples of stereotypes, ethnocentrism, degree of economic development, and fads as the basis for generalizations about a country and its effect on product perception.When extending a product to an overseas market, what type of governmental influences must be considered? A) Cultural preferences B) Size and packaging C) Language differences D) Tariffs and trade barriers E). Business customs
- If you were the product manager for Barbie dolls, what cultural characteristics would you bear in mind when entering the (a) Japanese and (b) Malaysian markets? What product modifications would you make so that the doll becomes more saleable in these countries?If tumeric soap is to be offered in Germany's international market, an economic and cultural analysis of Germany is required.Please expalin.What is International marketing? Under this question make sure to include standardization vs differenciation, assesing market environment (4 P's), politic legal economic cultural competitive conditions.