Research shows that users leave the site when they cou user generated reviews. That's why we show other peop commenting and liking our brand. Now in which stage is and ratings usually good for in terms of the buyer journe can choose more than one stage. Problem stage Information search Evaluation of alternative Post purchase stage

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
Research shows that users leave the site when they couldn't find
user generated reviews. That's why we show other people
commenting and liking our brand. Now in which stage is reviews
and ratings usually good for in terms of the buyer journey? *You
can choose more than one stage.
Problem stage
Information search
Evaluation of alternative
Post purchase stage
All of the above
Transcribed Image Text:Research shows that users leave the site when they couldn't find user generated reviews. That's why we show other people commenting and liking our brand. Now in which stage is reviews and ratings usually good for in terms of the buyer journey? *You can choose more than one stage. Problem stage Information search Evaluation of alternative Post purchase stage All of the above
Expert Solution
steps

Step by step

Solved in 2 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning