How can a company use pricing strategies to differentiate products within its product line and mix, and how can it avoid cannibalization of its own products?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter11: Strategic Cost Management
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  How can a company use pricing strategies to differentiate products within its product line and mix, and how can it avoid cannibalization of its own products?

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