How can companies use post-purchase behavior to inform their marketing and product development strategies, such as identifying customer needs and preferences or improving the user experience?
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- Explain what is meant by the phrase post-purchase anxiety? How can companies use this psychological information to help the purchasing process for consumers?How could families and individual consumers benefit from adopting some elements of organizational buying behavior?Why do we regard post-purchase assessment to be an important element of the purchasing decision? What significance does this stage have for a marketer?
- How does perceived value affect consumer purchase intentions?”explain the process of managing unhappy customers ?How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?
- The post-purchase process is the last stage of consumer decision-making. Using a Smartphone brand of your choice as an example, discuss the factors that influence consumer actions after they purchase a productHow can the push-pull strategy be applied to marketing and sales management in a hypothetical business scenario, and what are the potential benefits and drawbacks of this approach in terms of attracting new customers, increasing sales revenue, and improving brand recognition and loyalty?