How can companies use post-purchase behavior to inform their marketing and product development strategies, such as identifying customer needs and preferences or improving the user experience?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
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How can companies use post-purchase behavior to inform their marketing and product development strategies, such as identifying customer needs and preferences or improving the user experience?
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9780357033791
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