Deceptive advertising is illegal in most countries. Manufacturers may not make false or misleading claims about their own product or a competitor’s product, withhold relevant information, or create unreasonable expectations. In the United States, the Federal Trade Commission (FTC) enforces the laws prohibiting deceptive advertising, and the U.S. Justice Department enforces related laws prohibiting false claims. Think about an experience you've had where you were lured to buy a product or service based on deceptive advertising. What advice would you give someone who may consider doing business with that company? How should the government or its agencies do to eliminate such deceptive practices? End your post with a question to your classmates.
Deceptive advertising is illegal in most countries. Manufacturers may not make false or misleading claims about their own product or a competitor’s product, withhold relevant information, or create unreasonable expectations. In the United States, the Federal Trade Commission (FTC) enforces the laws prohibiting deceptive advertising, and the U.S. Justice Department enforces related laws prohibiting false claims. Think about an experience you've had where you were lured to buy a product or service based on deceptive advertising. What advice would you give someone who may consider doing business with that company? How should the government or its agencies do to eliminate such deceptive practices? End your post with a question to your classmates.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Deceptive advertising is illegal in most countries. Manufacturers may not make false or misleading claims about their own product or a competitor’s product, withhold relevant information, or create unreasonable expectations. In the United States, the Federal Trade Commission (FTC) enforces the laws prohibiting deceptive advertising, and the U.S. Justice Department enforces related laws prohibiting false claims. Think about an experience you've had where you were lured to buy a product or service based on deceptive advertising. What advice would you give someone who may consider doing business with that company? How should the government or its agencies do to eliminate such deceptive practices?
End your post with a question to your classmates.
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