How can CRM systems be integrated with other enterprise systems, such as ERP and marketing automation?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Chapter18: Supply Chain Information Systems And Electronic Sourcing
Section: Chapter Questions
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How can CRM systems be integrated with other enterprise systems, such as ERP and marketing automation?

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