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Discuss the role of keywords in pay-per-click (PPC) advertising. How do advertisers select and optimize keywords for effective PPC campaigns?
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- Discuss the role of keywords in online advertising, particularly in pay-per-click (PPC) campaigns. How do advertisers select and optimize keywords for better ad performance?What are negative keywords in online advertising, and how do they help optimize ad campaigns on platforms like Google Ads?Discuss the role of keywords in pay-per-click (PPC) advertising campaigns. How do advertisers select and optimize keywords to improve ad performance?
- Why has measuring advertising effectiveness become so important? What types of advertising results do marketers measure and what are the issues related to this assessment?Advertising, along with other marketing communication tools, play a significant role in building brand equity. Consider the below advertisement and using your own sources, in the form of an essay outline:1. One form of advertising media that Netflorist can use with a suitablejustification of why this media is a good option for Netflorist. (Above the line or digital media). 2. Strengths and weaknesses of your chosen media 3. Three examples of a promotion that Netflorist can run.Evaluate the advertising messages of Banyan Tree.How would you improve its advertising strategy?What salws promtion tools can the company use to supplement its advertising efforts?
- Fully describe the four types of advertising timing patterns available to marketers when launching a new productWhat are "negative keywords" in PPC advertising, and how can they be used to refine and optimize ad campaigns?What are the key considerations for selecting appropriate keywords when creating an effective pay-per-click (PPC) advertising campaign?