How did Starbucks create its uniqueness in the first place? why was this uniqueness so successful?

Management, Loose-Leaf Version
13th Edition
ISBN:9781305969308
Author:Richard L. Daft
Publisher:Richard L. Daft
Chapter8: Strategy Formulation And Execution
Section: Chapter Questions
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  1. How did Starbucks create its uniqueness in the first place? why was this uniqueness so successful?
  2. To be a source of competitive advantage over time, core competencies need to be continuously honed and upgraded. Why and how did starbucks lose its uniqueness and struggle in the mid-2000s? What strategic initiatives did Howard Schultz, following his return as a CEO in 2008, put in place to re-create Starbucks' uniqueness?
  3. Howard Schultz, as the creator of the Starbucks brand that we know today, is a larger than life figure in the company and business community. Do you think it is difficult to follow such an iconic leader? Why, or why not?

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