Who is winning the coffee war Starbucks or Dunkin’ Donuts and why? Explain which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for two firms in the future? Why? What new marketing concept will “you” implement towards market penetration if given the opportunity? THE COFFEE WARSIn the coffee and breakfast market, Starbucks vigorously competes with the likes of Dunkin' ADonuts and, more recently, McDonald's. Independent coffeehouses and smaller regional achains, seen by many as more hip and less commercial, also continually nip at Starbucks'heels. However, the "coffee war" between Starbucks and Dunkin' Donuts is particularlyTenso fierce in the areas in which they compete head to head, even though each chain has its geo-graphic strongholds-Dunkin' in the East and Starbucks in the West.4 Part of the reason forthis infamous battle might be the dominance of these two brands: Together, Starbucks andDunkin' Donuts control well over half of the coffee market in the United States.65 Moreover,Starbucks can claim some victories over Dunkin' Donuts, considering that its net revenuesand stock prices have risen continuously since 2009.66 By 2014, its global revenues hadreached a record-setting $16.4 billion, and in 2015, its stock surged by more than 50 percentfor the year.67Starbucks' ubiquitous stores-from long-standing locations in U.S. cities and towns tointernational expansion into a vast range of new nations-are easy to locate and visit. A re-cent count showed that the chain maintains more than 22,000 stores, spanning 67 coun-tries.68 By making sure its stores, with their familiar siren logo, are easy to find, StarbucksTango amplioenormeguarantees that most people can readily find a place to get their coffee fix. For the vast ma-jority of buyers, an addictive Salted Caramel Mocha, or just a great cup of black coffee, isconvenient to find and very familiar.There are plenty of jokes about how Starbucks manages to charge upwards of $5 for ajce jolt of caffeine, but a quick glance at its marketing methods and strategies helps explain whyit can do so. The products it sells are appealing to customers and fulfill their needs: Theytaste good, are available readily and conveniently, and offer the benefit of helping themwake up to start th100Kday (or stay awake for a long night of studying). Thus the exchange ofmoney for coffee-or tea or juice or yogurt or a nice pastry-is a good value for consumers,despite the relatively high cost.Starbucks also connects with fans through social marketing channels, including its pop-ular My Starbucks Idea site. The site is an innovative approach to developing new products.Customers share ideas about everything "Starbucks," from store designs to new drink reci-pes. They can also join one of the many discussions in the customer forums. The site con-nects customers to its Twitter and Facebook sites too, and it also links users to its mobile vice began in Dallas, Texas; plans are in piae to expand it to other major U.S. cities.0apps. New capabilities available through the apps allow consumers to order their preferredbeverage in advance and pay for their drinks or other products, then pop into the store tograb their purchases without ever having to wait in line.When it comes to Starbucks' competition with Dunkin' Donuts, history shows that thetwo early morning giants actually had coexisted nicely for many years: Dunkin’ Donutsmade the donuts, andConvividolavoroon the upscale coffee market with the Dunkaccino. It alsojoined the "espresso revolution" in 2003, before formally declaring in 2006 its explicit intentto enter a head-to-head competition with Starbucks.69Along with expanding its menu to feature specialty espresso drinks, Dunkin' Donutslaunched a smartphone app that competes directly with Starbucks' widely popular version. Inparticular, the new Dùnkin' Donuts app aims to extend the battle to the mobile field. It offersnot just mobile ordering but also mobile delivery services, called DoorDash. The delivery ser-mp!come70areinAlthough Dunkin' Donuts still trails Starbucks as a global company-with only 3,100stores in 30 countries"-it uses this relatively small size and regional feel strategically, lever-aging these attributes to adjust flexibly and integrate itself with local communities. Accord-ingly, it has ranked tops in the market for customer loyalty since 2007.loyalty also resonates with the company's chosen sponsorship efforts. It lends its support toprofessional sports teams with strong local and national followings, including all the majorleague Boston-area teams (Red Sox, Patriots, Celtics, and Bruins), the Dallas Cowboys,York's Yankees and Mets, and the Tampa Bay Rays. Expanding on the strategy, bothabroad and to less famous leagues, Dunkin' Donuts partners with the Liverpool FootballClub and the National Women's Hockey League.Through these partnerships with sports teams, Dunkin' Donuts encourages consumersto interact more closely with it. For example, New England customers receive inducementsto become DD Perks members and use its mobile app. With its "Pats Win, You Win" pro-motion, DD Perks members who pay through the app receive a free cup of coffee each timethe New England Patriots win a game. The popular, vastly successful promotion has contin-ued for several seasons, during which the Patriots continue winning lots of games, thusbringing lots of excited fans into Dunkin' Donuts stores.7372 This focus on

Question

Who is winning the coffee war Starbucks or Dunkin’ Donuts and why? Explain which growth strategies have been pursued by Starbucks and Dunkin’ Donuts in the past? Which strategies do you believe will be most successful for two firms in the future? Why? What new marketing concept will “you” implement towards market penetration if given the opportunity? THE COFFEE WARSIn the coffee and breakfast market, Starbucks vigorously competes with the likes of Dunkin' ADonuts and, more recently, McDonald's. Independent coffeehouses and smaller regional achains, seen by many as more hip and less commercial, also continually nip at Starbucks'heels. However, the &#34;coffee war&#34; between Starbucks and Dunkin' Donuts is particularlyTenso fierce in the areas in which they compete head to head, even though each chain has its geo-graphic strongholds-Dunkin' in the East and Starbucks in the West.4 Part of the reason forthis infamous battle might be the dominance of these two brands: Together, Starbucks andDunkin' Donuts control well over half of the coffee market in the United States.65 Moreover,Starbucks can claim some victories over Dunkin' Donuts, considering that its net revenuesand stock prices have risen continuously since 2009.66 By 2014, its global revenues hadreached a record-setting $16.4 billion, and in 2015, its stock surged by more than 50 percentfor the year.67Starbucks' ubiquitous stores-from long-standing locations in U.S. cities and towns tointernational expansion into a vast range of new nations-are easy to locate and visit. A re-cent count showed that the chain maintains more than 22,000 stores, spanning 67 coun-tries.68 By making sure its stores, with their familiar siren logo, are easy to find, StarbucksTango amplioenormeguarantees that most people can readily find a place to get their coffee fix. For the vast ma-jority of buyers, an addictive Salted Caramel Mocha, or just a great cup of black coffee, isconvenient to find and very familiar.There are plenty of jokes about how Starbucks manages to charge upwards of $5 for ajce jolt of caffeine, but a quick glance at its marketing methods and strategies helps explain whyit can do so. The products it sells are appealing to customers and fulfill their needs: Theytaste good, are available readily and conveniently, and offer the benefit of helping themwake up to start th100Kday (or stay awake for a long night of studying). Thus the exchange ofmoney for coffee-or tea or juice or yogurt or a nice pastry-is a good value for consumers,despite the relatively high cost.Starbucks also connects with fans through social marketing channels, including its pop-ular My Starbucks Idea site. The site is an innovative approach to developing new products.Customers share ideas about everything &#34;Starbucks,&#34; from store designs to new drink reci-pes. They can also join one of the many discussions in the customer forums. The site con-nects customers to its Twitter and Facebook sites too, and it also links users to its mobile vice began in Dallas, Texas; plans are in piae to expand it to other major U.S. cities.0apps. New capabilities available through the apps allow consumers to order their preferredbeverage in advance and pay for their drinks or other products, then pop into the store tograb their purchases without ever having to wait in line.When it comes to Starbucks' competition with Dunkin' Donuts, history shows that thetwo early morning giants actually had coexisted nicely for many years: Dunkin’ Donutsmade the donuts, andConvividolavoroon the upscale coffee market with the Dunkaccino. It alsojoined the &#34;espresso revolution&#34; in 2003, before formally declaring in 2006 its explicit intentto enter a head-to-head competition with Starbucks.69Along with expanding its menu to feature specialty espresso drinks, Dunkin' Donutslaunched a smartphone app that competes directly with Starbucks' widely popular version. Inparticular, the new Dùnkin' Donuts app aims to extend the battle to the mobile field. It offersnot just mobile ordering but also mobile delivery services, called DoorDash. The delivery ser-mp!come70areinAlthough Dunkin' Donuts still trails Starbucks as a global company-with only 3,100stores in 30 countries&#34;-it uses this relatively small size and regional feel strategically, lever-aging these attributes to adjust flexibly and integrate itself with local communities. Accord-ingly, it has ranked tops in the market for customer loyalty since 2007.loyalty also resonates with the company's chosen sponsorship efforts. It lends its support toprofessional sports teams with strong local and national followings, including all the majorleague Boston-area teams (Red Sox, Patriots, Celtics, and Bruins), the Dallas Cowboys,York's Yankees and Mets, and the Tampa Bay Rays. Expanding on the strategy, bothabroad and to less famous leagues, Dunkin' Donuts partners with the Liverpool FootballClub and the National Women's Hockey League.Through these partnerships with sports teams, Dunkin' Donuts encourages consumersto interact more closely with it. For example, New England customers receive inducementsto become DD Perks members and use its mobile app. With its &#34;Pats Win, You Win&#34; pro-motion, DD Perks members who pay through the app receive a free cup of coffee each timethe New England Patriots win a game. The popular, vastly successful promotion has contin-ued for several seasons, during which the Patriots continue winning lots of games, thusbringing lots of excited fans into Dunkin' Donuts stores.7372 This focus on

Accepted Answer

1.) It can clearly be comprehended that Starbucks is winning the coffee war as its net revenue and…