How do buying centers function in the organizational buying process?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter7: Business Markets And Buying Behavior
Section7.6: Situational Factors Influencing Consumer Behavior
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How do buying centers function in the organizational buying process?
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