When pitching your product or service to potential clients, keep environmental factors like energy efficiency, carbon footprint, garbage, waste, water, space, and public transit in mind. You may do this by including these elements into your value offer.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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When pitching your product or service to potential clients, keep environmental factors like energy efficiency, carbon footprint, garbage, waste, water, space, and public transit in mind. You may do this by including these elements into your value offer.

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Step 1

INTRODUCTION

Businesses are beginning to understand the significance of incorporating environmental concerns into their operations as people become more aware of how human activities affect the environment. Companies that prioritize environmental sustainability are becoming more attractive to consumers, who are increasingly looking to purchase products and services from businesses that align with their values. As such, it is becoming more essential for businesses to consider environmental factors when pitching their product or service to potential clients.

Incorporating environmental factors into your value offer can provide a competitive advantage for your business. When pitching your product or service to potential clients, emphasizing the environmental sustainability of your business can differentiate you from competitors who do not prioritize sustainability. Furthermore, addressing environmental concerns can lead to cost savings and increased efficiency, making your business more attractive to clients who prioritize affordability and quality.

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