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Q: How can a product’s characteristics affect the composi-tion of its promotion mix?
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How do integrated marketing communications coordinate the promotion-mix elements to convey a consistent message about a product?
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- What are the primary aims and objectives that a well-crafted product promotion strategy aims to achieve for a successful marketing campaign ?Consider a new product is launched, and you are selected as an advertising expert to promote thatproduct throughout its Life Cycle. Please explain the following questions separately for all the stages of product life cycle: a) What should be your objectives for advertisements of different stages of product’s LifeCycle.b) Debate on why you have selected an objective for advertisement during a specific stage. c) How those objectives will guide you in formulation of advertising campaign for different LifeStages of that product.What types of promotion vehicles (direct marketing, events, radio, television, etc.) should Expedia and Tripadvisor find effective in persuading customers to purchase something, or take some other action?