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How do reference groups encourage consumers to make ethical decisions according to consumer behaviour ?
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- Detail 5 ways in which companies can affect consumer choices. In each case, mention how the methods work, what corresponding biases place a role, and how consumers can protect themselves from this influence. Please use/cite all referencesHow might an understanding of consumer behaviour theory be used by those seeking to encourage consumers to make more ethical and sustainable choices when making purchase/consumption decisionsSelect any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. explain elaborately
- Use the Wheel of Consumer Analysis to describe how affect, cognitions, and behaviors interact with environmental factors in a textbook purchase situation.Is there should be a limit in influencing consumers? Please explain thoroughly.How do pandemics such as Covid 19 impact consumer behavior? 200-500 wordsChicago-Style
- What does the Consumer Decision-Making Process include?Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/offensive. Using any one ethical decision making model analyze and explain ethical issues involved and why they are wrong/inappropriate/offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg. Women/children1. Juan wants to gain a usable understanding of consumer behavior. Which application of consumer behavior does this represent? a. Marketing strategy! b. Social marketing
- Select any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. 500 wordsWhat is the AIDA model in marketing, and how does it relate to the consumer decision-making process?Discuss how ‘personal factors’ and ‘psychological factors’ affect consumer behavior. Give examples for some situations to clarify your answer