Select any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. explain elaborately

Select any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. explain elaborately

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter7: Consumer Buying Behavior

Section: Chapter Questions

Problem 3DYMP

See similar textbooks

Similar questions

Select any one popular TV advertisement for any product / service that you find ethically wrong / inappropriate / offensive. Using any one ethical decision - making model analyze and explain the ethical issues involved and why they are wrong / inappropriate / offensive, from the perspective of any three relevant stakeholders e.g. consumers, company / brand, section of society involved or targeted e.g. women, children etc. 500 words
Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/ offensive. Using any one ethical decision-making model (three models covered in class during session1, chapter 2, or any other model) analyze and explain the ethical issues involved and why they are wrong /inappropriate /offensive,from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg women, children, etc.
Select any one popular TV advertisement for any product/service that you find ethicallywrong/inappropriate/ offensive. Using any one ethical decision making model (threemodels covered in class during session1, chapter 2, or any other model) analyse andexplain the ethical issues involved and why they are wrong /inappropriate /offensive,from the perspective of any three relevant stakeholders eg consumers, company/brand,section of society involved or targeted eg women, children etc.
Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/offensive. Using any one ethical decision making model analyze and explain ethical issues involved and why they are wrong/inappropriate/offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg. Women/children
Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer : What was your motive for purchasing the product? Why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations with clarity and explain in detail with relevant examples
Consider a recent relatively major purchase you have made (e.g. a durable good or luxury item), state what it was, and then answer: What was your motive for purchasing the product? Explain in detail why did you choose that particular brand? To what extent is your decision process explained by the Consumer Decision-making Process? Justify any deviations in details with relevant examples.
Compare and contrast the difference between high and low involvement in the decision-making process.Outline how brands can increase involvement with customers. Using a major purchase of your choice,apply and evaluate the high involvement decision-making process to each of the stages
Consumers go through a series of steps (from problem recognition to post-purchase evaluation) as they make purchases. Describe in detail what you as a consumer would do in each of these steps when deciding to purchase ONE of the following products:a. A new suit for a job interviewb. A new laptop Then, make suggestions for what marketers might do to make sure that consumers like you who are going through each step in the consumer decision process move toward the purchase of their brand.
Describe an example in which marketing added value to someone life. Be specific about how the value was implemented. Explain how the decision made was impacted by a marketing campaign and propose ideas for what the strategy was behind that campaign. Provide specific examples to support the explanation.
First, quickly at a glance, what TV do you think you would buy? On what criteria do you think you based that decision? Try these decision-making processes, see what brand results for each, and see how confident you feel about the resulting brand suggested from each approach: What attribute do you find least informative? Eliminate that row. Continue to do so until a clear brand winner emerges. Is there a brand of TV that seems weaker than the others on some attribute you care about? Eliminate that brand. Continue until an obvious choice results. If you made a price-based decision, would you be happy? How would your final brand choice define you? How similar was this thought process to your natural analysis? How can you find out if your consumers think along these lines?
Compare and contrast the difference between high and low involvement in the decision making process. Outline how brands can increase involvement with customers Using a major purchase of your choice, apply and evaluate the high involvement decision-making process to each of the stages
Consumer behavior models provide important insights about consumer decision making process. But as you all know that the consumer behavior is very dynamic and keeps on evolving, the explanation provided by these models is limited in nature and cannot explain all the factors influencing the behavior. The panic caused by Covid-19 pandemic cannot be accounted for by any model and this will result in behavioral shift of consumers." a. Do you agree with this statement? Discuss with help of any consumer decision model of your choice. b. What elements would you like to introduce in the model of your choice to account for covid-19 driven panic and the highly probable behavioral shift?