How does an “opportunity cost”,  subtracting from the revenue of an alternate course of action, bring the result of the incremental income?

Managerial Accounting: The Cornerstone of Business Decision-Making
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Author:Maryanne M. Mowen, Don R. Hansen, Dan L. Heitger
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Chapter11: Performance Evaluation And Decentralization
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How does an “opportunity cost”,  subtracting from the revenue of an alternate course of action, bring the result of the incremental income?

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