Why opportunity cost is measured and relate with the evaluation of alternative, can it be an opportunity loss?

Cornerstones of Cost Management (Cornerstones Series)
4th Edition
ISBN:9781305970663
Author:Don R. Hansen, Maryanne M. Mowen
Publisher:Don R. Hansen, Maryanne M. Mowen
Chapter7: Allocating Costs Of Support Departments And Joint Products
Section: Chapter Questions
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Why opportunity cost is measured and relate with the evaluation of alternative, can it be an opportunity loss?

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