How does fit work against imitators?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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How does fit work against imitators?

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Activities and products that are in the value chain that relate to one another are called fit. It represents the value or cost of one activity that is affected by the way other activities are performed.

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