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A: The answer is as follows:
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- Q2: What is market segmentation and what does it mean to proflie the target audience?swot analysis on mall retail stores in NewYork! no plagiarismA new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? * A. Demographic segmentation B.Behavioural segmentation C .Psychographic segmentation D. None of the above E. All of the above
- Question 5.1Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Report on ANY FIVE (5) characteristics of behavioural segmentation.Please, don't use your handwriting.. Video Link: Watch the following video link-McDonald's: Segmentation, Targeting, and Positioning-https://www.viddler.com/embed/3568f26a 7.3 Test your Knowledge (Question):Discussion Question #1: What is the primary segmentation method used by McDonald’s to form the segments discussed in the video? Why do you think McDonald’s uses this method?What will be 2-3 questions on Online Shopping for--- 1) Primary Question 2) Discovery Question 3) Cause Question 4) Effect Question
- Question 5.2 Behavioural segmentation is the process of grouping customers according to their behaviour when makingpurchasing decisions. Elaborate on the following: Discuss in detail the importance of behavioural segmentation to any business in general.Definition and Comparison Questions: For each question, provide an explanation of the marketing terms, compare and contrast them and provide examples of how they are used in marketing. Q 1.2: Primary data and Secondary Data:What is the marketing term for how consumers perceive themselves? Question 9 options: a) Consumer concepts b) Individualized perception c) Consumer perception d) Self-concept
- Q3: what are five benefits that are derived from careful segmentation and profiling the target audience for a marketing campaign?An automobile manufacturer observes the demand for its brand increasing as per capita income increases. Sales increases also follow low interest rates, which ease credit conditions. Buyer purchase behavior is seen to be dependent on age and gender. Other factors influencing sales appear to fluctuate almost randomly (competitor advertising, competitor dealer discounts, introductions of new competitive models).a) If sales and per capita income are positively related, classify all variables as dependent, independent, moderating, extraneous, or intervening.b) Comment on the utility of a model based on the hypothesis.Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the agebracket 21 to 40 has been experiencing slow sales over the past year. However, Belbin’s otherbeer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:2. An analysis of the data presented graphically (use fictitious/self created data)3. A presentation of the findings and conclusion