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- What is ethical and socially responsible marketing and why should marketers be concerned about Corporate Social Responsibility and sustainability?Based on the above extract, it is evident that Cadbury is aware of green marketing, however the company has not yet developed a plan. As a marketing advisor to Cadbury, examine a develop a green marketing initiative that Cadbury can explore. Your answer may address purchasing of green products, environmental new product development or recycling program.Q2 a) What are the major objectives of agricultural marketing?b) Explain how one can evaluate the efficiency of a marketing situation.