Outline and explain the theoretical and practical differences between functional and orientation approaches to marketing. Explain the reasons for your answer, are there any industries, products or activities to which either one of these approaches is unsuitable

Outline and explain the theoretical and practical differences between functional and orientation approaches to marketing. Explain the reasons for your answer, are there any industries, products or activities to which either one of these approaches is unsuitable

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter3: The Marketing Environment

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.

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