Q: Sometimes marketers will develop strategies to target multiple social class segments with the same p...
A: The strategy of offering same product at different prices to different set of audiences is known as ...
Q: 3 New technologies are continuously improving and replacing existing products. Although technologi- ...
A: Every company is influenced by number of environmental factors around it in terms of decision making...
Q: Explain why a relational database is seen as a platform of structured data.
A: Relational database by the name itself searches suggest about the relations formed by data. The abov...
Q: How do you make a lost-horse forecast?
A: Forecasting helps to be precautioned and careful about the occurrence of future events. It will help...
Q: Advertisement sales and marketing concept Identify and explain a moral or ethical issue explicitly ...
A: Advertising ethics and morals refer to how corporations or brands conduct themselves and interact wi...
Q: Future informational interview can be improve by?
A: This interview is used to gather information about the job, career field, sector, or company. It's n...
Q: Coca-Cola is sold worldwide. In some countries, Coca-Cola owns the bottling facilities; in others, i...
A: A company can attract capital and higher valued shareholders only if it has strong and consistent gr...
Q: What is a popular approach to managing the assortment of merchandisein a store?
A: The retail management tend to advice all the steps that must be undertaken for distribution and sell...
Q: 2 Using Chapter 2 and Appendix A as guides, focus your marketing plan by (a) writing your mission st...
A: A business mission is created by its founders and entire decisions are aligned with those. The goals...
Q: Excellence through Ethics Directions: Read the Case below. Analyze the situation and answer each que...
A: The sales staff is one of the most important aspect of running a business successfully. Their motiva...
Q: 2 Suppose research at Panasonic reveals that pro- spective buyers are anxious about buying smart tel...
A: Consumer anxiety would create difficulties for firms. It would create lot of questions in the minds ...
Q: Objective:Create a segment profile of market segment of a) baby boomers b) Generation X c) Millennia...
A: The United Arab Emirates is one of the world's most popular tourist destinations, and tourism in Dub...
Q: What are the three basic functions performed by intermediaries?
A: Distribution channel guides the delivery and networking system of the business. The process deals wi...
Q: Most Apple software and hardware pröducts support incidents within the first 90 days of product owne...
A: The correct answer is option 4) Augmented level
Q: Explain what makes an effective marketing plan.
A: In marketing plan, company uses various marketing strategies to do the marketing of it's products to...
Q: What kind of website is PizzaHut.com?
A: A website is an amalgamation of related materials that may include text, photos, video, audio, or ot...
Q: What factor is estimated or measured for each of the cells in a market- product grid?
A: A Target Market seems to be the segment of the market or market segments that a company chooses to f...
Q: Browse on social media or watch through television • Look for ten advertisements and make a table an...
A: Advertisement is a tool used by business to make the prospective consumers aware about the firm's of...
Q: What are the main sources of new-product ideas?
A: The product development is the process of making certain advancement and upgradation in existing pro...
Q: Discuss the nature and scope of personal selling and sales management in marketing.
A: Personal selling-Personal selling, also known as face-to-face selling, is when a salesperson attempt...
Q: 3 How can IBM communicate its strategy to compa- nies, cities, and governments?
A: As a forward-thinking organisation that makes good use of market orientation, IBM has the resources ...
Q: has e-commerce changed the marketing of goods
A: Electronic commerce or e-commerce is the commercial activity of buying and selling taking place thro...
Q: What methods would you suggest to assess the po-tential commercial success for the following new pro...
A: It is vital that a business keeps transforming innovative products for survival against their compet...
Q: Describe the five-step marketing research approach that leads to marketing actions.
A: Marketing research is a systematic process, due to which, firms can make necessary marketing strateg...
Q: Explain how the four I’s of services apply to aMarrriott Hotel.
A: Intangible products that are provided to customers to meet their needs are referred to as service. S...
Q: Cross-cultural analysis involves the study of __________.
A: Most companies operate at the national level. They hire employees from different countries and diffe...
Q: How does the strategic planning differ from short-term planning?
A: Planning - It is a process and a management function that signifies the objectives and future course...
Q: 4 Why would Xerox be concerned about its name becoming generic?
A: Xerox creates customer value by using personal selling techniques in the following manner: • Sales r...
Q: What is the difference between a product line and a product mix?
A: A product is created keeping in mind the needs and wants of the consumers. This is done in order to ...
Q: What type of channel conflict is likely to becaused by dual distribution, and what type of conflict ...
A: For the maximum part, the market attention in several areas isn't stable despite the detail that the...
Q: 3-5. How does technology impact customer value?
A: Customer value describes the worth that a product is delivering to potential customers. It is genera...
Q: Argue whether, in your opinion, Jan Zijderveld should change the organization starting from scratch,...
A: Mr. Zijderveld has spent over two years at the head of Avon, helping to bring the company around thr...
Q: True or False: Each market segment responds to different types of media (e.g. print, direct mail, et...
A: Each product has a combo box in the Marketing Budget Detail that allows teams to designate the produ...
Q: Describe the major functions of sales management
A: Sales Management involves using different sales techniques for achieving the sales targets and manag...
Q: HOW IMPORTANT IT IS TO MANAGE THE SALES OF A BUSINESS/COMPANY.
A: Sales management entails on the far side simply monitoring the corporate you generate also as suppor...
Q: What are four groupings used within a typical marketing organization?
A: Marketing organizations are businesses that deal with providing marketing services to other business...
Q: 2-7. Explain the four market-product strategies in diversification analysis.
A: Marketing growth has to perform the work that would bring new customers, higher conversation rate, a...
Q: 5 Develop a “Code of Business Practices” for a new online vitamin store. Does your code address ad- ...
A: The more the experience and dependability a specialist/medical services association accomplishes, th...
Q: Service inseparability means that the quality of services depends on who provides them, as well as w...
A: Marketing of services is also an important aspect. There are various which help in deciding the cour...
Q: . Describe Porter’s four generic business strategies
A: Porter's generic strategies concept was described by Michael Porter in 1980. It describes how an org...
Q: Alexa created a tea business. What are inspired her to create that business?
A: Every successful business requires inspiration to start it. The right and honest inspiration can tak...
Q: Utilizing traditional strategies geared towards non-sports products would be classified as: Select o...
A: Before we determine the correct option as the complete answer for the given multiple choice question...
Q: Describe the different concepts of social responsibility.
A: Individuals and businesses must operate in the best interests of their environment and society to be...
Q: What are the different ways of recording data from observational research and what are the advantage...
A: Observational Research - Observation research is a type of qualitative research in which researchers...
Q: What are the positive effects of having an environmentally friendly hotel? What is the good side of ...
A: The environment friendly hotels and eco friendly hotels are very essential these days and it creates...
Q: ABC Corporation is trying to forecast the effect of an upcoming environmental regulation on the vari...
A: In the given scenario, We are provided with some brief information about ABC corporation. They are t...
Q: One čriticism often offered of the four Ps is that the concept takes the view the buyer and not the ...
A: Marketing is a vast including my areas like marketing mix, pricing, advertising, gamification, digit...
Q: Distinguish among three variations of the consumer purchase decision process: extended, limited, and...
A: Consumer behavior express the various attitude that are required to examine by the Marketers to know...
Q: Gaming and social media are among the most popular mobile app categories in the U.S. What do you thi...
A: Mobile devices, social media and gaming has become a very significant part of life of consumers to i...
Q: Explain why certain types of products and services are particularly suited for interactive marketing...
A: Interactive marketing is a kind of marketing strategy that uses two way communication channels to co...
How does marketing shape consumers needs and wants? Please provide detail.
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