What are the different ways of recording data from observational research and what are the advantages/disadvantages of these different approaches?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter5: Marketing Research And Information Systems
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What are the different ways of recording data from observational research and what are the advantages/disadvantages of these different approaches?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing