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How does Netflix use its marketing mix to create a sustainable competitive advantage?
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- Whole Foods Market is renowned for its product mix of healthy and organic products. Should Amazon change this mix in order to maximize profit?Explain how the economies of customer retention could benefit a subscription service like Netflix. Recommend two relationship marketing tactics that could have helped Netflix increase its customer retention rate despite current challenges.What is the best marketing strategy you can use in your eco-farm business to attract more tourists?
- Which of the five marketing management orientations best applies to FedEx?How can \a firm adjust its marketing strategy to accommodate changes in market segments?explain How does internal marketing impact company culture, and how can companies ensure that their internal marketing efforts align with their cultural values?
- What do you understand by a company’s marketing environment? For a company that you are familiar with, identify and describe two trends (each) in its demographic, economic, and technological environments and discuss how these (forces) impact the marketing strategy of that company?How does strategic marketing facilitate partnerships and alliances to enhance market presence?Please provide an example of how a company’s marketing organization can ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
- "What multifaceted advantages and strategic outcomes can businesses derive from the effective implementation of guerrilla marketing tactics, considering both short-term and long-term impacts on brand perception, customer engagement, and market positioning?"Compare and contrast the difference between globalization of production and globalization of marketing? Why is globalization such an importance concept to students of Business today? ExplainDescribe the sustainability principles marketers can use to operate in a responsible and ethical manner? What is environmental sustainability? How should companies gauge their progress toward achieving it?