Distribution and warehousing are key competencies in the Defy supply chain and underline the customer-centric ethos of the company” (SCN Africa, 20201). Conduct a SWOT analysis for Defy. Include factors from all the business environ

Distribution and warehousing are key competencies in the Defy supply chain and underline the customer-centric ethos of the company” (SCN Africa, 20201). Conduct a SWOT analysis for Defy. Include factors from all the business environ

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 4SC

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Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. Ethical decisions that affect a buyers ethical perspective usually involve the organizational environment, cultural environment, personal environment, and industry environment. Analyze this scenario using these four variables.
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What should Sharon do in this situation?
Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling contract submitted by four suppliers. She was evaluating the quotes based on price, target quality levels, and delivery lead time promises. As she was working, her manager, Dave Cox, entered her office. He asked how everything was progressing and if she needed any help. She mentioned she was reviewing quotations from suppliers for a tooling contract. Dave asked who the interested suppliers were and if she had made a decision. Sharon indicated that one supplier, Apex, appeared to fit exactly the requirements Visionex had specified in the proposal. Dave told her to keep up the good work. Later that day Dave again visited Sharons office. He stated that he had done some research on the suppliers and felt that another supplier, Micron, appeared to have the best track record with Visionex. He pointed out that Sharons first choice was a new supplier to Visionex and there was some risk involved with that choice. Dave indicated that it would please him greatly if she selected Micron for the contract. The next day Sharon was having lunch with another buyer, Mark Smith. She mentioned the conversation with Dave and said she honestly felt that Apex was the best choice. When Mark asked Sharon who Dave preferred, she answered, Micron. At that point Mark rolled his eyes and shook his head. Sharon asked what the body language was all about. Mark replied, Look, I know youre new but you should know this. I heard last week that Daves brother-in-law is a new part owner of Micron. I was wondering how soon it would be before he started steering business to that company. He is not the straightest character. Sharon was shocked. After a few moments, she announced that her original choice was still the best selection. At that point Mark reminded Sharon that she was replacing a terminated buyer who did not go along with one of Daves previous preferred suppliers. What does the Institute of Supply Management code of ethics say about financial conflicts of interest?
Safeway and PepsiCo Apply Data Visualization to Supply Chain 1. What is a potential benefit of supply chain visibility? 2. What was the limitation of Excel-based data analytics at Safeway? 3. What is Deloitte’s HIVE? 4. What steps did Safeway and PepsiCo undertake to arrive at their data visualization solution? 5. What did Safeway learn from its data visualization dashboards? 6. What were the two operational improvements at Safeway? Safeway and PepsiCo Apply Data Visualization to Supply Chain 1. What is a potential benefit of supply chain visibility? 2. What was the limitation of Excel-based data analytics at Safeway? 3. What is Deloitte’s HIVE? 4. What steps did Safeway and PepsiCo undertake to arrive at their data visualization solution? 5. What did Safeway learn from its data visualization dashboards? 6. What were the two operational improvements at Safeway? Read the case and the questions. Address each question with 4-5 bullet points.
Case Study: Optimizing Supply Chain Management with a Custom Computer Application Introduction: In the dynamic landscape of modern business, efficient supply chain management is crucial for organizations aiming to stay competitive and meet customer demands. This case study explores the implementation of a custom computer application designed to optimize supply chain processes for a global manufacturing company, XYZ Manufacturing Inc. Background: XYZ Manufacturing Inc. operates in a highly competitive market with a diverse range of products. The company faced challenges in managing its complex supply chain, including inventory control, order processing, and logistics coordination. Manual processes and disparate systems led to inefficiencies, delays, and increased operational costs. To address these issues, XYZ Manufacturing Inc. decided to invest in a customized computer application tailored to its unique requirements. Development and Implementation: A cross-functional team…
Can you help me solve this question? The case study is provided as image. This subject is about retail and service logistics. Please just explain it in 150 words. Make sure to read the CASE STUDY. Question: Supply and demand mismatch: From theory discuss- why are the mismatches between supply and demand? How does Food-Town supply chain supply chain deal with this kind of mismatch during Covid-19? How the Food-Town can be more responsive and provide customers what they need, when they need it, and where they need it.
(Adapted from Portillo, 2009) Recall the case study on designing a resilient global supply chain discussed in Section 8.6. The five main criteria considered are as follows: GP: Gross profit LT: Lead time DF: Demand fulfillment RD: Risk of disruption SF: Strategic factor (a) Using a rating method, the Director of supply chain, assigned a score from 1 to 10 (1 being the least important and 10 being the most important) for the five criteria as shown in Table 8.10. Determine the criteria weights using the rating method. (b) Suppose the Director of supply chain ranks the criteria from most important to least important as follows: (Most important) GP, DF, LT, SF, RD (Least important) Using Borda count, determine the criteria weights.
Bamburi Cement is a cement manufacturing company that has been operating in Kenya for more than ten years. The supply chain of Bamburi includes the suppliers and customers. Effective management of the supply chain relationships is a critical factor in ensuring increased profits by Bamburi. Required; Explain two ways that adoption of a modern Enterprise resource planning software such as Microsoft Navision would enable Bamburi to improve the supply chain relationships with the suppliers and customers.
A UK convenience store chain has embarked on a company-wide initiative to work predominantly with local, independent farmers to provide fresh fruit and vegetables. The company is about to refurbish one of its stores to include a loose fruit and vegetable aisle to reduce plastic waste and it intends to refurbish all stores over time. A spokesperson said, ‘We buy local where we can, and although we are sometimes tied by seasonality and weather conditions, buying from local producers can minimise the supply chain, ensure quality control and traceability, and build a strong working relationship with local producers who are eager to provide a great service.’ Required: Advise the management of the convenience store chain on how to price its new fruit and vegetable offering.
Hi there , can you please please assist with the following question below Using the example of a catering company, i.e., making and selling food, explain the first three components of supply chain management in relation to the above example. required :Explain each of this components: 1. Planning 2 Sourcing and 3.Making• Explain each component in relation to the example provided.
Please help me with this question please note it's one question and not mu a .According to above extract, how will local retail businesses compete with Wal-mart? b . Examine markets and local environment factors as a criteria for selecting a warehouse location and argue the problems local retailers could face as a result of Wal-Mart’s move into South Africa. C. Examine supply chains and regional competitiveness and assess the competitiveness of Walmart in South Africa.
In its supply chain, how does Darden Restaurants, as defined in the Global Company Profile, gain a competitive advantage?