How does the Friedman Doctrine connects to Competitive Advantage? How is this relationship critical to Global Business? Please explain.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.1: Apple Vs. Samsung: Gloves Are Off
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How does the Friedman Doctrine connects to Competitive Advantage? How is this relationship critical to Global Business? Please explain.
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