How does the media portrayal of women affected society politically, psychologically, and economically.use evidence from the text.

Us history 0:11 the media is the message and the messenger and increasingly a powerful one in a 0:18 world of a million channels people try to do more shocking and shocking things to break through the clutter they resort 0:24 to violent images or sexually offensive images or demeaning images when is it gonna be enough 0:31 there is no appreciation for women intellectual it's all about the body not 0:37 about the brain you all saw the photo from the weekend of Hilary looking so Haggard and what looking like 92 years 0:43 old breast implants did you have them or not if you waterboarded Nancy Pelosi she wouldn't admit the plastic surgery the 0:50 fact that media are so derogatory to the most powerful women in the country and 0:57 what does it say about media's ability to take any woman in America seriously I 1:04 have close friends that will go to the bathroom you put on like ten pounds of makeup you know and you're at school to 1:11 learn I remembered fifth grade I was worrying about my weight and now I'm in ninth grade I'm still worrying about my 1:16 weight as a culture women are brought up to be fundamentally insecure media creates consciousness and if what gets 1:24 put out there that creates our consciousness is determined by men we're not going to make any progress little 1:31 boys and little girls when they're seven years old an equal number want to be President of the United States when they grow up but then you ask the same 1:37 question when they're 15 and you see this massive gap emerging 1:43 we're shortchanging voices that are urgently needed in public forms from ever getting to the table as the most 1:52 powerful country in the world if you're not standing for the right values and for the right principles that's a loss 1:57 for the world you get a woman in the Oval Office most powerful person in the world what's the downside you mean 2:05 besides the PMS and the mood swings the media treats women like [ __ ] and 2:10 it's horrible and it's like I don't know how we survive it I don't know how we rise above it you can't be what you 2:19 can't see it's extremely important for women to be writing their own stories and giving them to people to really 2:26 emotionally become impacted by the media can be an instrument of change it can 2:32 awaken people and change minds it depends on who's piloting the plane 2:43 keep speed and like a hammer so as you 2:50 can see Jen created such a genin and many others created the village it does 2:56 take a village created a film that has sparked a movement indeed and what I thought would be so obvious to start 3:04 with today as I was listening to the beginning conversations is how has it been for you as a female storyteller 3:10 unearthing a lot of the inequity and abuse and kind of horrific stance of 3:16 women in the media and you uncovered it and I'm and talked about it and I'm wondering what it's like for you as a 3:22 female storyteller in reaction to this film if you've had any pushback or you've had victory I think would be 3:28 interesting just to talk about your perspective as a as a woman storyteller sir so let me start from before we even 3:35 made the documentary when I went out and and tried to find a woman to direct the 3:43 project because I never directed I always liked being directed I didn't think I was capable of that you see so 3:49 many male directors in Hollywood and so few female directors so again if you can see it you can be it and I met with some 3:56 directors in the entertainment industry who had directed documentaries female directors and they loved the idea the 4:03 concept of this film but they all basically turned me down when I asked 4:12 them to direct it or even co-directed I was like I just need a little of your time because they were afraid that they 4:17 wouldn't have a job afterwards so there was so much fear and and that's I think 4:25 that's pretty pervasive in our society I think so many of us are afraid and it's understandable but hopefully as a result 4:32 of the film the movement everything we're doing we're all gonna be less afraid because we all have each other and we have some incredible men of 4:38 consciousness who have our backs so that's one thing um when I was raising funding for the film I was told that we 4:46 had bigger problems overseas that Hilary Clinton had run for the presidency so we'd achieved parity you 4:54 all know that right when one woman's at the top we think that we've achieved parity that's not the truth I was also 5:02 you know and and even I mean my my family question what I was doing and that's always hard right and I think my 5:08 husband was like honey and now he's my biggest advocate he's so supportive but 5:13 only because he was like he saw me working my butt off in 2008 you know working until 2:00 3:00 in the morning 5:19 and he just was nervous for me and 5:24 anxious for me but but that's getting off track really I would say you know 5:30 having made this film and I mean they're definitely you know all the things we women have all the obstacles of I've 5:37 gone to screenings at Sundance where I've worn a dress or I've worn high-heeled boots or had my hair down 5:43 and people challenged me for looking feminine or you know having blond hair 5:51 long hair and they wanted me to be wearing a suit to take me serious ads 5:57 and bankers in the East Coast be like you know I just you're you know you're the director and I why aren't you 6:03 wearing a suit it's just hard to take you seriously and that really frustrated me and I've had young girls occasionally 6:09 when I was pregnant I remember screening here in San Francisco be like why aren't you part of the problem because you know 6:14 I was wearing heels and despite my belly she thought that I was I looked sexy and 6:20 that was frustrating because that's not you know again people need to listen to what women say and stop judging us about 6:27 on how we look I do think we've gone as a society I try as a as a mother as a 6:32 working mother I try and kind of walk that line of just being a whole person 6:41 who's not solely focused on certain elements and you know I get that the 6:47 stereotype of our value being in our youth are beating our sexuality I definitely am challenging that I'm 6:53 fighting that as much as possible I feel very low at time when I'm a'ready in certain environments 6:59 and whether people have indulged in plastic surgery or whether the only 7:04 thing they can talk about is fashion and clothes you know I feel a little bit alone so in terms of storytelling III 7:11 definitely feel like to answer something that I think you started to ask that I 7:17 want to just kind of jump in on is we're so complex but unfortunately it's so easy to stereotype us in advertising in 7:24 media and we're recognizing that there are there are steps that can be taken to 7:29 improve the representations and portrayals of women in front of the camera and much of that has to do with 7:36 getting more women behind the scenes and let me jump beyond that because I know this song when we have conversations 7:42 like this especially in a room like this with such esteemed women and bright and intelligent I almost feel like this 7:48 feels like we should know the answer it's got a big duh it but let's just name it so why is it so important for us 7:55 to have women at the helm of storytelling especially in advertising and media why is that who we name in 8:02 particular why that is so it's because of our life experience it because it's because of our perspective it's because 8:07 men have been in charge and in control for a long time men not all men being of consciousness some of them yes and look 8:14 at where we are we're a mess we're selling sex and violence to our kids 24/7 in US media I was just in Abu Dhabi 8:22 and the and III you know I don't care that that were worth clothes and there are buys and the men wore their white 8:28 robes they were not traumatized but very upset I mean they flew me out there to 8:34 speak to them the royal family did because they're so concerned because they have so much money so every family 8:39 member has their own computer and their kids are consuming all the junk tabloid 8:45 trash that were exporting to them and so there then this is becoming normalized 8:51 in their culture that this is a woman's value this is a woman's place in the world this is the man's and it conflicts with their spirituality and it conflicts 8:59 with their value system and we don't I don't think in America I mean I'm just going to throw this big thing out here I don't I question our value system I 9:08 think we're lost right now we're so headed down the sell sell sell Road and I'm going where's the meaning 9:14 in that where's the the triple bottom-line model where's the social the the you know social responsibility of 9:20 the environmental responsibility and what we're doing and I think women really really get done I think it's sort 9:26 of in our genetic makeup just from raising kids whether we give birth or not I just think it sort of in us I 9:31 think men get it but I think unfortunately we haven't raised our boys to really recognize that that there that 9:38 there is meaning and value in that and mostly in this country because we so we so bifurcate gender and push our boys 9:46 into these extremes of masculinity there are always the healthiest masculine masculine a is great but when we push 9:52 them down this extremely this narrow definition of what it is to be a man I think we ultimately give them very few 9:58 options well both of our genders live in very extreme exact times right now so this morning we talked a lot my herd 10:05 talked a lot about mentorship yeah and women holding doors open for other women 10:11 and creating relationship and networking and I'm wondering who has been most 10:16 instrumental for you in not only birthing the film but helping to further the movement is there a particular story 10:22 that you can share of a female mentor in your life either expected or unexpected that really helped you move through the 10:28 next level in your career I would say there were few women um Reggina Kulick 10:34 Scully believed in me she's somewhat her husband is my godfather and she's not a 10:40 godmother of my daughter she believed in me when nobody did she gave me that first seed funding and that's really 10:45 kind of all we need and then you know just let us blossom and I just we took off from there but he'd enabled us to 10:52 kind of you know really delve in there and get some footage and let the world know what we were doing and then I went 10:58 off and did these little power hours where I raised the rest the funding jerilyn Dreyfus came in she's an incredible they're both executive 11:04 producers on the film geralyn's and incredibly she has just the most beautiful heart and no ego and she's 11:13 just how are we gonna help you finish this film how what can I do and and she really helped guide me through the whole 11:19 Sundance process and through getting the film through kind of the the distribution side of 11:25 thing and has just been a role model mentor and I continue to call her when I 11:31 fall back into I think very female what 11:37 into my own areas of weakness where I feel smaller I feel like afraid or the 11:46 or I'm or even the financial stuff is overwhelming to me so I so she they've 11:53 been there and I've really relied on them more and more and then I would just say it took a village Pat Mitchell you 11:59 know gave me her time and and really was sort of like I don't know and then I mean she allowed me to speak at ed women 12:05 and really has supported and encouraged me so I just think there's all these incredible women out there I mean my 12:12 Jess Congdon our editor like she and I both of us I babies the same time we were breastfeeding while she was editing 12:18 literally she'd be editing with the baby on her boob and I was seated right next to with a baby on my bib and we'd be 12:23 sitting there cutting the film and we just did it you know we had each other's backs avi who is with my kids right now fed us you 12:32 know made sure we had a healthy food I mean we're so I really really really believe that it not only takes a village 12:38 but that there's beautiful beautiful things happen when women come together 12:44 and support each other beautiful things happen and I think we're on this wonderful path in like look at you here 12:50 with me today Jess I mean we you know jess has been just so so gracious and 12:56 giving and we're creating these really cool things and and so I just want to 13:02 just put you know wonderful things happen when women come together and when men join that circle with the same sort 13:10 of passion and dedication to empowering women let's talk about one of those really cool things Kath referenced it 13:17 yesterday we had the opportunity to have a smaller very intimate think tank with advertising executives creative 13:23 directors around around this conversation of how do we change the 3% 13:28 stat but also how do we encourage retain froot enable us to be better 13:35 storytellers for women out there and you and I do similar work come from two different places which is why this can 13:41 be so complimentary and I often work with brands and businesses and networks and some some people might even say some 13:46 of the worst offenders of some of the media out there but I work from the inside out helping advocate internal 13:51 change as well as external change and it takes both sides doesn't it because when you see a film like this you're 13:56 incredibly moved I've I've seen a range of reactions every time I've watched it from intense rage and tears to this 14:03 sadness to this euphoric like hope that there's gonna be something better and the truth is we all we need to put 14:09 together the puzzle you know the puzzle pieces and there are change that happens from the outside and they're change that 14:15 happens from the inside and we have to change consumer culture as well as the industry culture at the same time so 14:21 that we're we're creating that supply and demand differently so I'm wondering if you could talk a little bit about 14:27 what you think this industry in particular can do to shift some of the 14:33 messages that we're seeing in your film some of those negative messages specifically yesterday somebody you know 14:39 spoke of a story of just being in a room where you know where there was a lot of 14:45 sexist conversation happening for instance and you talked about you know and I'd love for you sure the Rosie O'Donnell story actually but there's a 14:51 there was you know conversation that happens in and around us that feels sexist or racist or homophobic or 14:56 inappropriate and the room goes silent was shame and nobody really speaks up and says anything so I'm wondering from 15:01 interpersonal meetings like that I think what can we do tangibly in this industry to make a difference great 15:07 so I mean mentoring and sponsorship is critical and if you all can continue to 15:13 come together like this and really support each other and advocate for each other recognize there's room for all of us recognize that you need to not only 15:20 help the woman at behind you but you need to help the woman who went off on maternity leave and she wants to come 15:25 back and re engage in in whether it's your firm or a different firm that's so 15:30 important I mean I where would we I wouldn't be anywhere if I hadn't the support of other women and men of 15:38 consciousness so that's so critical the gendered principles which San Francisco is gotta be we have to be so proud you 15:44 know Sam Cisco goes so goes the rest of the country we have the partnership of the san franpsycho commission on the status 15:50 of women with the Calvert group and they have these principles that are best practices for growing and retaining your 15:55 female workforce you've got to look into those you just have to it's a must women at the same level as a man you need to 16:01 be making the same amount of money and you should you have the right and authority to ask those questions you also should be promoting yourselves it's 16:07 more meta more comfortable not all men but men are more comfortable promoting themselves or asking for that next position there also there's also a need 16:16 for us women too when we not as Sheryl Sandberg says not to you know opt out 16:22 before we've had the baby and even when we have the baby work with them to figure out how is there a room where I 16:28 can pump and breastfeed and can we create flex time or something because you're invaluable you're really 16:33 invaluable and and and value yourself and know what you bring to the table so 16:38 I think that whole bit all of that's really important and then I would say just in terms of culture and shifting 16:44 culture we have to have these conversations I'm so appreciative all you men in the room and I'm so 16:50 appreciative all the men that were there yesterday I was so moved by the stories men have to be part of the conversation 16:56 now you can't just take this home to your spouse and your kids which please do and if you don't have kids your niece 17:02 your nephew your your close friends your community walking on the street exactly but but we have to then have this we 17:09 have to bring this conversation into meetings and the boardroom etc etc and 17:15 men we need you all the women you can do it just as well and make sure you have 17:21 each other's back so you feel safe but by the way you have us supporting you but men when you speak out and and and 17:27 challenge sexism and when you value women publicly I mean God bless you all you move 17:34 mountains you really do and and women we have to do it ourselves because sometimes there isn't someone there 17:39 who's gonna do it for us so the cultural shift I think is so important because at 17:44 the end of the day and I'll just share this story about a woman's value in our current culture and there's so much 17:53 there's so many stereotypes right there's that our value lies in our youth 17:58 our beauty and our sexuality there's the whole like ageism issue which drives me nuts and let me 18:05 just share this one story that it's just explains the insidiousness and the subtleness of of sexism and of 18:13 stereotyping of stereotyping when I made the film and we sold it to Oprah Winfrey 18:19 Network owned invited us to be on the Rosie O'Donnell show and we brought some of the young girls from the documentary 18:25 to Chicago and glorious time and a few other people we're all part of this program we also had Meghan McCain to 18:33 demonstrate the non partisan and the non partisan situation and basically I was 18:40 one of the last women to go into hair and makeup I just flown in the night before from a screening at at the Paley Center here in 18:47 Los Angeles and and basically as I walk into the makeup room I actually didn't 18:53 recognize one of the girls that was in the documentary because she had so much makeup and her hair was all tousled and 18:58 done I'm like a Victoria's Secret model and I was like whoa hi you know but I 19:03 was a little embarrassed as I didn't recognize her and and and then I thought okay interesting that they're doing that 19:09 to everyone cuz it's kind of nice just to look like yourself but maybe enhanced a little bit and then I saw Meghan 19:15 McCain had like black makeup all the way down here and I and I turned in the makeup lady and I said can you just you 19:21 know I didn't sleep some maybe cover up the black circles but I just want to look like myself you know camera-ready but just like myself and she kind of 19:28 looked at me and gave me this look she wasn't very nice and so she did that no fake eyelashes I just wanted to be like 19:34 myself then I went over into the hair chair and she said okay how are we gonna do your hair and I said could you put it 19:39 back in a ponytail and I was sensitive because I'd been coming off of this I'm experienced at Sundance where this man 19:46 was really critical of me for having long blonde hair and I was pregnant by the way I remember I was in front of a 19:52 black podium and I literally stood him from the podium so that he could see that I was not trying to be sexy 19:58 I was just the director and I'm an artist like all of you and I and I was 20:03 just being professional and I had my hair down I think I washed it once that 20:08 week and um he and so I was a little bit I just said you know just put my hair 20:13 back in a ponytail because sometimes I feel like people take me more seriously when my hair is back in a ponytail and she said why I can't do that and I said 20:21 well what do you mean she's like well I'm gonna have to get permission from the producers and I said they really 20:27 care about how much you have to look sexy and I was like excuse me 20:32 have you seen this movie do you know what this is about I am NOT an actor I mean I am je directed this like I was 20:39 shocked so it's so like deeply entrenched in our culture and in the mindset of all of us 20:46 that women have to look sexy and it drives me nuts because we're not objects 20:51 for the male gaze solely every once well it's nice you want to dress up go out with your partner go dancing have fun I 20:58 don't know about you guys but it drives me nuts that we're supposed to be these like coiffed perfectly Babla people all 21:04 the time we're not we're so much more than that and so talking about stereotypes what you all can do is bring 21:11 real authentic female depictions into your stories and into your storytelling 21:17 yourselves your best friend your neighbor your daughter maybe your daughter doesn't like princesses please 21:24 god bless her if she doesn't like princesses but no I mean they're fine some of it's a phase for some kids but 21:30 you know but I mean look as Geena Davis does a princess this is a great job if you can get it and I love when I said 21:36 that an Abu Dhabi to the royal family but but I think anyway there's so much 21:43 you can do when I I breed just my last sort of thing and Jessa said I I feel like we have this huge opportunity I 21:50 think our culture is in danger I really do I mean those of you that have teenage kids I feel for you I'm trying to change 21:57 it before my kids get into middle school you know and I but I'm really concerned for all of our future generations and 22:03 for ourselves I'm concerned for the women that are aging that feel like they have to do plastic surgery to be taken seriously in the work world I'm 22:09 concerned for the men that see no inspiring healthy role models in media 22:15 because either the guys you know can't get a job I can't hold together a marriage there they're cheating on their 22:21 spouses there they there you know I don't know they're just 22:26 they're not men that I would really want to spend that much time with so I I just 22:32 I think we have an opportunity to shift culture and I think it starts with all 22:38 of us in media and that's what we that's what we set out to do with misrepresentation that's what we're aiming to do with misrepresentation org 22:45 with the campaign and that's why we're here is like we believe that all of us together can celebrate the incredible 22:53 media the inspiring media the the the media that reflects the full spectrum of 22:59 what it is to be a woman and a man in our culture or a girl or a boy to give 23:04 future generations in ourselves inspiration and opportunity for a fully 23:10 realized life experience and not a limited stereotypical experience I think 23:15 - and we're gonna go to questions in a second when we talk about making change 23:21 I think there is a personal risk index that we all have to evaluate for 23:26 ourselves which is where this issue strikes us is this something that we're willing to walk off a job for is this 23:33 something that we're willing to speak up even though we've got like our tummy is shaking and our fists are trembling and 23:38 we know that we're saying something that's so scary to say out loud but we need to say it I I think that even 23:44 hearing this story and the reason I wanted you to share the Rosie O'Donnell experience is really not for a blame and shame game but to illustrate the fact 23:50 that even those of us who want to make the biggest change in this industry still carry with us some socialization 23:56 of these beliefs and they come out in lots of ways they come out in people-pleasing they come out in career 24:01 dreams and end and aspirations right we want to move up and elevate our career and so we're gonna play by a game a 24:07 perceived set of rules that are already out there that we feel like we've got to believe in and so I think just as we 24:13 begin to wrap up this part of the conversation and you continue some really wonderful ones today and really 24:18 want to give a very humble gracious thank you to Kat for holding the space 24:23 and creating this because I think every time we experience 24:31 an audience watching this rep every time we have a conversation like this whether it's on IM or in your bedroom or in your 24:37 living room or to that random person and you know in your life it gets it does get a little bit better I think that 24:43 there's part of it is this advocacy and awareness and then there's the action space and everybody in here is gonna 24:48 have to decide what level of action they're willing to take in to commit to and I think that's really important that 24:55 we start so whether it's speaking up when you're doing casting and somebody asks that that person is too chubby or 25:01 you know needs bigger cleavage or things that you know aren't going to essentially sell a product but kind of 25:06 more about the sexual ization and imagery and how do we say it in a way that can be received where it can land 25:12 where it can be heard because that's the other thing right sometimes we don't have to kick a door open when the doors 25:17 actually open to have this conversation so finding where we can where we can do that I think is really important and 25:23 that's why I like spending time and hearing you chat about that so we'd love to hear from you in the last couple of 25:28 minutes questions comments ideas it's a lot to jam-pack in 30 but world will 25:33 power through I think do you want to grab a mic or how do oh I did thank you 25:42 I did thank you much yeah I was adamant yes sir thank you 25:55 oh hold on you're gonna we're gonna get you a mic i am scott feldman i work for 26:06 a progressive solutions we're a local company in the south bank and i love what you have to say and i totally on 26:13 board what I'm not hearing and what I'm wondering is if 1997 percent of the 26:19 people making these decisions that are sexually based or chasing the almighty 26:24 dollar how do we get the men on board 26:29 because the men even though I hate to say this because I'm a man but we're already in those positions so it seems 26:36 like a quicker way to change the world you know if we're gonna make that change 26:42 that if we could get half the men all of a sudden to think like you're thinking it would be quicker than a generation 26:48 from now women being 10% or 20% so I would I would suggest thank you so much 26:55 by the way and you're the beginning of it you're you're you coalescing and bringing together your male colleagues 27:03 and peers and having this conversation and sometimes I mean I'm not pushing the film on you but it impacts them on an 27:10 emotional level it's not like they're just reading an academic Atlantic you know Journal article or so so the movie 27:19 impacts them on an emotional level fathers of daughters in particular really get this men who are married to 27:25 working women get this many men get it 27:31 so it's really just educating the men giving them the facts in the stat but 27:36 most importantly I think what I'm hearing is you all hopefully will mentor and sponsor women up the ladder and and 27:45 it doesn't have to take five years it you literally focus on five it's we 27:51 talked about this yesterday you we tend to gravitate towards and hire people that are like us they look like us that 27:57 a verb that are familiar to us so if we can all get out of that comfort zone and 28:03 make a concerted effort to actually mentor or spawn sir a woman whether she's been out of 28:11 the workforce cuz she had kids or she's our equal or maybe she's even just above us but you know that she's the potential 28:17 to be the next CD or to start her own firm or whatever help her support her sponsor her I think that is the best way 28:23 right now and and I wit be given that so many men are in leadership so maybe that 28:30 needs to be sort of a pledge or concerted effort in the industry I would I would also add modeling it is really 28:36 important right that that it's not enough just to say it but to model it and if you want to host a 97% conference 28:43 we could do that I mean like I feel like in a way that there's yeah I love that were become an agent of change in the 28:50 way that you can but it's it's I think it's about men and and women but I hear 28:56 your point about men in this majority position and how do we how do we what do we do and I think we have to do it one 29:01 together I don't know that you can do it for us we need to do it together but I think it's about modeling it in your 29:07 work about making it in the DNA baking it into the DNA of your business that you're not going to produce material 29:14 that is destructive damaging and divisive about women and and and and 29:20 pledging to do that and committing to do that and risking I mean we're all are going to risk but that's and a way to do 29:25 it and I think having the conversation and going back and saying you listen I was a part of this event today and here's what I thought about here's where it can 29:31 apply here and I think it's an evolution and a revolution at the same time and we can connect you with other men although 29:38 you might all know each other already but who want to support who together you 29:43 guys will be that much stronger and having a voice for women thank you 30:00 justkeep so loudly okay I'll speak loudly Jennifer and Jess thanks for this 30:05 conversation it's really exciting I wanted to sort of address something that we've talked about a little bit with the 30:11 women mentoring women as well as Scott's question about how do you affect people 30:17 who have how do you still know affect 30:25 people who have the power and I think there's a conversation that needs to be 30:30 had and this is both for men and women because we all know that women can sometimes be our own worst enemies right 30:38 that there is a feast or famine mentality with business and that there 30:43 has to be more conversation about I mean I don't want to be Pollyanna about this I know we're coming out of a recession 30:50 and but the reality is is there's a lot of business to go around and just 30:55 because she has it or he has it or you have it doesn't mean that there's not enough room for somebody else to have it 31:01 too and so how do we continue that conversation both in our mentoring and just in our daily work styles I mean I I 31:10 just think when you we need to keep wreck I mean it's it's you kind of 31:15 answered it yourself in the sense that there's room for all of us and we just have to keep reminding ourselves of that 31:20 and and and and I think by modeling and celebrating other successes you create a 31:29 space and an energy that's celebratory and recognizes that there's room for all 31:35 of us and I think you know it goes back to that personal risk index for me which is you have to decide how important it 31:42 is to to believe in a different theory of abundance and work and and that takes 31:47 practice you have to change your beliefs by changing your the prep the way you practice that so I think that's an 31:53 individual task that then begins to sort of like ripple out and we see it more and more but we certainly live in a 31:59 culture where we seem to feel like we need to compete for everything whether it's love working 32:05 especially in television and media and we're competing for love and money and a better body and you know the love of 32:11 some you know douchey guy on a bus and like we you know we'll do whatever it takes right to compete and I think some 32:18 of it does trickle down again in this unconscious way where we then look at each other as enemies and not allies and 32:25 you know one of the things like I do a lot of work with young girls and teens and one of the things that we talk about 32:31 right away is sort of that the checklist that you put through your mind when another woman walks in the room or another girl walks in the room and we 32:37 spent so much time saying like we'll be nice to her be nice to her be nice tour but I really want to say be nice to yourself because that checklist is 32:44 really our checklist then we wake up with in the morning teeth hair body but legs clothes whatever it is and we go 32:49 through it and so it with this change I really do think is personal and starts from within and then we can see that 32:54 change professionally and I just had one last thing I think facts are really important for men and that one of the 33:01 things I've been getting from men who've seen the film especially men in a quantitative field that the facts really 33:06 kind of even young men actually young boys are like oh my gosh my mom works my 33:11 sister's really smart I didn't realize the situation was as bad for women as it is right so facts are really important 33:18 so a couple of facts that are interesting to share one is maybe some of you may know this but there was a 33:24 study conducted at the University of Baltimore which proved related to advertising that the young male market 33:31 18 to 24 34 and they're actually not interested in sex and objectifying women 33:36 in terms of ads that attract their attention they're much more interested in humor they want to laugh and so I'm 33:44 like why did we keep making this stuff like Victoria's Secret blablabla and Go Go Daddy you know that's almost 33:50 repulsive I mean we're like that's so objectifying and so like in-your-face 33:56 women are objects for the male gaze so that's interesting that's something you 34:01 could share with your male colleagues that's also supposed to shouldn't that help your business or in your business or your or your clients business be more 34:07 successful if you actually adopted that practice so that's one thing the other thing is just to in a very gentle loving 34:13 way remind ourselves of our own we women and men have it both that our own internal belief systems our own internal 34:21 sexism there's a study that came out some of you may have read it in the New York Times two studies really quickly 34:28 academics academics in scientists basically were given two different job 34:37 descriptions one with the name of Jennifer and one with the name of John I 34:42 think and essentially they were told they were asked to decide whether or not 34:50 they what they were gonna pay both of these people and if they were gonna hire them or promote them and we think of 34:56 scientists as you know objective and an analytical and in a sense that they 35:01 wouldn't put one gender over the other well they did in fact what they did was 35:07 they they they promoted and hired the men the John's over the Jennifers and 35:12 they paid the John's more than they paid the Jennifer's in a starting salary so 35:17 that was really interesting and by the way women scientists did the same thing it 35:23 wasn't just men so we all have to really think about our own internal sexism and 35:29 how we put women here and men in that category and now we don't see women as 35:35 leaders and one other study that's just I think worth sharing and this is 35:40 nothing my mother stayed at home some of my best friends stayed home I think it's incredible it's a very hard job I just 35:46 want to share that men in positions of power and influence from this study it 35:52 was a Harvard visiting professor who conducted this study in the UK and the u.s. men from traditional marriages for 35:58 their wives stayed at home were less likely to promote their female colleagues into leadership and less 36:05 likely to see their these women as equals than men in modern relationships 36:10 where the women also worked and again that's not to blame so please make I 36:16 want to make that clear I just we have to continue to educate those who have 36:21 grown up in in world and where women are objects women are second-class citizens 36:28 women are have less value being a woman anything that's feminine has less value than then anything that's masculine so 36:35 just not to end on downer but information is power and if delivered 36:42 with the right tone and with love and empathy because we're all guilty of it I mean I'm guilty we have to if we've 36:49 delivered in the right way we really can transform our culture we don't have to end on a downer because we get one more 36:54 question Kat says oh thanks Kat so all the way in the back 37:11 I just wanted to say that since you're talking about Saint saying there are you here sorry to Lucas with sapient nitro 37:18 my the other side of it I think is equally important and as women we need to influence it and that is my husband 37:25 gave up his architecture business to save home with our children and what's been really interesting for him is his 37:30 ability to be accepted by the other stay-at-home moms and so my son gets 37:35 fewer playdates because of that so I think sheryl sandberg says this is it well when she says you know make your 37:41 partner a real partner so you know that that idea is great but just making sure 37:47 that as women we are also accepting and helping others accept the idea of men taking an equal role at home as well as 37:54 at the workplace so just important to add yeah I hundred percent agree and our 37:59 media could do a better job of not making these guys you know pathetic and you know I mean really I mean there's 38:06 humor and it's you know but but really we should be celebrating those men because it caregiving is an incredible 38:13 incredible pursuit and it's very very important and we don't do we don't respect caregivers we don't give 38:19 caregivers enough respect in our society and we need them we were doing and 38:25 designers are the last session it did okay thank you all thanks everybody you 38:35 all you all can join us in misrepresentation org to continue the conversation because this really 38:41 interesting when we pull out the news and the articles and the research that we think will you know will will inspire 38:46 and stimulate and move us forward so fill go to misrepresentation or join us on Facebook and continue the 38:52 conversation thank you How does the media portrayal of women affected society politically, psychologically, and economically.use evidence from the text.