How is the Rate of return is an intuitively familiar and understandable measure of project?

Managerial Accounting
15th Edition
ISBN:9781337912020
Author:Carl Warren, Ph.d. Cma William B. Tayler
Publisher:Carl Warren, Ph.d. Cma William B. Tayler
Chapter12: Capital Investment Analysis
Section: Chapter Questions
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How is the Rate of return is an intuitively familiar and understandable measure of project?

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