How the digital economy, including m‐commerce, has enabled Disney World to transform its business. How Disney World has used MagicBands as part of an enterprise system (ES) to exploit ICT. How the Internet and related technologies, as disruptive technologies, have assisted Disney World in improving customer experiences.

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Types of CRM

The full form of CRM is Customer Relationship Management. CRM is a tool that companies use for developing, retaining and acquiring customer related information. The enterprise uses a combination of practices, strategies, and technologies to manage or analyze customer interactions and data throughout the customer lifecycle.