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- Take a look at the websites for Apple (www.apple.com), Dell (www.dell.com), and Lenovo (www.lenovo.com) and answer the following questions. How are each of these companies appealing to their potential customer? Are they using emotions, facts, comparisons, or other factors? How effective do you believe each of them to be?What are the marketing advantages of Bohbot’s coffee business model and branding strategy?What is “product value”? Describe the value does IKEA deliver to their customers?
- What is duplex printing, and how does it contribute to cost savings and eco-friendliness?What is the significance of clothing store in the community and economy?Explore Alibaba.com and check out some product examples to get a feel for what you could find there. When comparing making a purchase on Alibaba.com to making the same purchase on Amazon.com, what are some of the logistical considerations that differ?