A. Discuss any FOUR (4) strategies that service organizations can implement to increase customer loyalty.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 4
A.
Discuss any FOUR (4) strategies that service organizations can implement to increase
customer loyalty.
B.
Explain how the THREE (3) laws of service can be used to improve the quality of
customer service in in organizations.
C.
Discuss THREE (3) ways that service providers can handle moments of truth to increase
service quality.
D.
Identify, citing ONE (1) example, the THREE (3) categories of customer turnoffs.
Transcribed Image Text:Question 4 A. Discuss any FOUR (4) strategies that service organizations can implement to increase customer loyalty. B. Explain how the THREE (3) laws of service can be used to improve the quality of customer service in in organizations. C. Discuss THREE (3) ways that service providers can handle moments of truth to increase service quality. D. Identify, citing ONE (1) example, the THREE (3) categories of customer turnoffs.
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