How would an entrepreneur's new-venture strategy differ under each of the following marketing philosophies: production-driven, sales- driven, and consumer-driven? Give arguments in your answer.
How would an entrepreneur's new-venture strategy differ under each of the following marketing philosophies: production-driven, sales- driven, and consumer-driven? Give arguments in your answer.
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 1SC
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How would an entrepreneur's new-venture strategy differ under each of the following marketing philosophies: production-driven, sales- driven, and consumer-driven? Give arguments in your answer.
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