1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses.
1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. Identify three (3) consumer trends that have arisen from the COVID-19 Pandemic and describe three (3) marketing opportunities that each trend presents to businesses.
2. Having selected three (3) trends above, suggest two (2) possible methods this information may have been achieved citing one advantage and one disadvantage of both.
Please number responses.
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