How would you explain the growing use of skincare products, designed for older age segments, among young consumers? What do you think is the most influential driver of this consumption behavior? What should retailers do in response to such developments, if anything? Should their goal be to sell to new customer segments, protect the enjoyable shopping experience of existing customers, or something else?
How would you explain the growing use of skincare products, designed for older age segments, among young consumers? What do you think is the most influential driver of this consumption behavior? What should retailers do in response to such developments, if anything? Should their goal be to sell to new customer segments, protect the enjoyable shopping experience of existing customers, or something else?
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 3DYMP
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Transcribed Image Text:How would you explain the growing use of skincare products, designed for
older age segments, among young consumers? What do you think is the most
influential driver of this consumption behavior?
What should retailers do in response to such developments, if anything?
Should their goal be to sell to new customer segments, protect the enjoyable
shopping experience of existing customers, or something else?
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