A town has two banks, bank R and bank C, which compete about equally for the town's business. Each week each bank decides to use only one means of promotion: TV, radio, newspaper, or mail. A research firm provided the given payoff matrix, which indicates the percentage of market gain R Paper or loss for each choice of action by R and by C (we assume that any gain by R is a loss by C, and vice versa). TV Radio Mail What are the optimum strategies for R and C? R* = (Type integers or simplified fractions for each matrix element.) C TV Radio Paper Mail 0 3 0 3 ... 3 1 1 1 0 3 0 3 1 3 2 3

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