Answered: I would like to understand the…

I would like to understand the marketing plan and its parts better. Sometimes the mission statement and the executive summary seem too similar. What is the contingency plan?

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter9: The Strategic Management Process: Achieving And Sustaining Competitive Advantage

Section: Chapter Questions

Problem 7CRQ: What are the strategic planning time frames? How do they work together?

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Concept explainers

Organizational Strategy

Organizational strategy is an activity to achieve a long-term goal with effective planning and practice. In an organizational strategy, the company takes the initiative to prepare a strategic plan with the involvement of all levels of employees to ensure the proper functioning of a business. The organizational strategy depends on culture, staff involvement, values, and an organized system of an organization. In a marketing and sales company, there must be an organizational strategy to promote a brand effectively.

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I would like to understand the marketing plan and its parts better. Sometimes the mission statement and the executive summary seem too similar. What is the contingency plan?

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