Identify a business What is the product? What action is the business taking or planning to take? Does this action make the business/product truly sustainable?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
Section: Chapter Questions
Problem 4DYMP
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  • Identify a business
  • What is the product?
  • What action is the business taking or planning to take?
  • Does this action make the business/product truly sustainable?
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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing