What are the best ways to brand awareness of the sustainable products to the customer and how to prove the authenticity of sustainable factor while promotion

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter11: Product Concepts, Branding, And Packaging
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What are the best ways to brand awareness of the sustainable products to the customer and how to prove the authenticity of sustainable factor while promotion

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