identify a problem or need in the market that is currently unmet or underserved. Brainstorm innovative solutions that could address the identified problem or need.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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  1. identify a problem or need in the market that is currently unmet or underserved.
  2. Brainstorm innovative solutions that could address the identified problem or need.
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9780357033791
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