Identify a product important to you that you purchased where you felt that the seller had done a particularly good job of understanding your needs and helping you select and truly benefit from the purchase and use of the product. What were the aspects of design of the product and/or the whole product that you believed were at the heart of this very favorable experience?

Identify a product important to you that you purchased where you felt that the seller had done a particularly good job of understanding your needs and helping you select and truly benefit from the purchase and use of the product. What were the aspects of design of the product and/or the whole product that you believed were at the heart of this very favorable experience?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter1: An Overview Of Strategic Marketing

Section: Chapter Questions

Problem 3DYMP

See similar textbooks

Similar questions

What must the selling price be for the company to consider selling the rights to the product?
What are some advantages and disadvantages of technological advances designed to facilitate buyer–seller communications?
Would there be any additional marketing effort necessary if a producer created a new product and offered it exclusively online. Why or why not?
When presenting your ideas to a potential buyer, what are some ways to stand out and have them choose your product.
Assume that you are working as a brand manager in a company. Your company is going to create a new product and senior management expects from you to create new brand for this new product. “How do you “brand” the product?” and “What makes the brand strong?”. Please answer these two questions by taking challenges and opportunities for the brands nowadays into account.
Based on what we now know about the essence of relationships, is it possible for a customer to have a relationship with a commercial (or other) firm? Is it possible for a customer to have a relationship with a brand? Is it possible for a firm to have a relationship with a customer—especially a customer who is one of millions of customers? If you said no to any of these, what conditions would have to be met before a relationship would be possible?
Select a product you are familiar with. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?
Description of the Product: What exactly is the product? What are the features and how do these benefit consumers? Target Market for the Product: Which group of consumers is the product targeted to? Brief Overview of the Marketing Mix for the Product. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.
Below is a list of descriptions and/or elements of a concept. Read each description carefully and identify the concept. Your answer should include only the correct word or concept. A term that refers to the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that satisfy individual and organisational goals. A term that describes the activities used to transfer the market offering to the buyer.Activities include primary, auxiliary and exchange activities. The focus of this term is to identify core customers; establish relationships with these customers; maintain and enhance those relationships; and, if and when necessary, terminate those relationships so that the objectives of all parties involved are met. This exists when there are relatively few businesses marketing a particular product and it controls much of its supply. It is the careful gathering, processing, analysing and…
Where would an existing product with new features marketed for a totally new purpose fit into your definition?
You are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges,and future growth – YOU
Considering your day-to-day experience in purchasing a product in the market, how will you describe “product” to your colleague