Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter12: Developing And Managing Products
Section: Chapter Questions
Problem 3DYMP
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  1. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?

 

  1. Target Market for the Product: Which group of consumers is the product targeted to?

 

  1. Brief Overview of the Marketing Mix for the Product.  This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.

 

 

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