Identify how changes in the external environment affect the OM strategy for a company. For instance, discuss what impact the following external factors might have on OM strategy: a. Major increases in oil prices. b. Water- and air-quality legislation. c. Fewer young prospective employees entering the labor market. d. Inflation versus stable prices. e. Legislation moving health insurance from a pretax benefit to taxable income

MARKETING 2018
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ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section2.1: Boltbus Offers Affordable Transportation For Tech-savvy Consumers
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Q) Identify how changes in the external environment affect the OM strategy for a company. For instance, discuss what impact the following external factors might have on OM strategy: a. Major increases in oil prices. b. Water- and air-quality legislation. c. Fewer young prospective employees entering the labor market. d. Inflation versus stable prices. e. Legislation moving health insurance from a pretax benefit to taxable income
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