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Under what conditions are market tests useful for sales
forecasting? What are the ad-vantages and disadvantages of market tests?
Step by step
Solved in 3 steps
- eXplain w hat are some prevalent pitfalls that organizations should steer clear of during the design and implementation phases of sales promotion campaigns?". Look very closely at the following ad. (Clorets is chewing gum for bad breath) What is the message from the advertiser and how does this advertiser play on our pre-existing attitudes, our social needs, our physical needs, and our emotional needs to attempt to PERSUADE us to buy this product?What are some types of rich media ads, and what are their general advantages and disadvantages?
- Identify three Youtube ads designed to persuade buyers to view the products being advertised as shopping items rather than convenience items. What is similar about the strategies employed in the Youtube ads? Do you think the YouTube ads are successful? Why or why not?What do advertisers utilize to ensure that their ads are noticed? Name anadvertisement that has caught your attention and briefly explain the reason/s forit.Think about an advertisement (in any medium) thathad either a strongly positive or a strongly negative effect onyour attitude toward the product being advertised or theadvertiser itself. Why did the ad have this effect? If youresponded positively to the ad, do you think you were beingmanipulated in any way? If you responded negatively—andyou are a potential buyer of the product that was advertised—what changes would you make to the ad to make it moresuccessful?