Under what conditions are market tests useful for salesforecasting? What are the ad-vantages and disadvantages of market tests?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
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Under what conditions are market tests useful for sales
forecasting? What are the ad-vantages and disadvantages of market tests?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing