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Identify the two main distinctions between traditional marketing and a SMM campaign.?
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- Which promotional mix elements does Red Bull use? Whatgrade would you give Red Bull on integrating these elementsinto a core marketing communications campaign?Discuss the following for the Ebay company. a. Identify the objective(s) of your Ad. Campaign. b. Identify the target audience. c. Identify the medium vehicle.Take latest (2021) advertising campaign from television namely Coca Cola, Sensodyne toothpaste, Sony Rangs Television and identify the following: a. Target audience b. Sponsor c. The advertising agency d. Media mix
- Was Snicker's “You’re Not You When You’re Hungry” campaign an effective IMC approach?A SMM team should align all content and platforms with which element of the campaign? A) Target market B) Social networking C) Sales funnel D) Facebook E) Product strategyWhat challenges does Volvo trucks face in maintaining the success it has achieved with this campaign?
- Answer The Following questions: 1. How did Coca-Cola company use social media to promote its coke camping? Explain 2. Why was the campaign a success? Discuss & justify.What is the main message that the marketers who designed the Corona promotion strategy wanted to convey and do you think they were successful? Explain why.2.Identify a new consumer food or beverage product. Using the major promotion tools, design a promotion campaign for the product. How are you using push and pull strategies?
- describe, How would a firm design and execute a successful marketing campaign for a new product in an oversaturated market with a limited budget, while also overcoming negative brand associations from a previous failed product launch?How objectives work in a marketing communications campaign and why it’s important to be clear about what the campaign is to achieve?Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 4. Discuss the role that integrated marketing communications (IMC) play in the development of a promotional mix.5. Discuss the evolving role of the Internet and other digital media in the IMC program for international marketers.6. How can marketers make effective use of digital media in marketing their products and service in various countries?