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Discuss the following for the Ebay company.
a. Identify the objective(s) of your Ad. Campaign.
b. Identify the target audience.
c. Identify the medium vehicle.
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- 13. Step in social marketing plan that focuses on the measurement and final report on what happened. 14. The added P that focuses on the individuals, organizations, or government agencies whom you can connect with to able to make the campaign possible. 15. As according to healthstyles segmentation, they are the segment who are in excellent health, although they are somewhat indifferent to living healthfully.Make BeatBox beverage company analysis as a below instruction. * Company Analysis : this section explains what the company’s strengths are and how the company is able toachieve its mission and goals. No situation is entirely new, but all situations are unique. Just how a firmarrived at the current situation is very important. Before trying to design a campaign, an agency shouldcertainly know a lot about the history of all the principal players, the industry, the brand, the corporateculture, critical moments in the company’s past, its big mistakes, and big successes.Questions Consider the five tools covered in the lectures for creating an integrated marketing campaign. For each promotion tool justify why you would or would not use the promotion tool. (Word Limit 200 If you were hired to design an integrated marketing campaign for a company, what would you recommend? Provide details for your chosen types of promotion tool. (Word Limit 500
- 12 Which of the following is NOT true of promotional strategies? a. Promotional strategies have remained stagnant over a period of years. b. Most modern campaigns utilize a variety of newer tactics. c. In today's competitive world, marketers should think more creatively to survive. d. Targeted customer segments have become more difficult to reach.Eash is a lifestyle e-tailer with two brands-Alpino and FBX.Both these brands are present in offline as well as online marketplace with more than 300 SKUs.The product line includes Audio and mobile accessories. Build a social media strategy for Eash's instagram handle @eashdotshop. The aim is to build an active audience with a budget of 25000 per month for a quarter. We expect you to at least include a campaign that caters to a niche and a micro-influencer/influencer strategy in this. Brownie points for quirky copies that explain the campaign. Be as creative as you can.Also Work on a Valentine's Month strategy for Eash.Shop's website. The aim is to run campaigns on that acquire customers as well as position our offerings and brand, targeting the Gen Z. Work on both and explain in brief.1. Integrated Marketing Communications is the coordination of all or some of the six promotional tools used for campaign purposes: A. True B. False Justify (explain) in your own words, don't copy and paste.
- Which of the following describes one of the most compelling reasons forincorporating email marketing into an overall marketing strategy? Multiple choiceO.a) Launching an email campaign requires little to no planning.O.b) Email marketing has a lower ROI than other digital marketing channels.O.c) Almost 90% of adults in the US have internet access, so email marketing has a broad reach.O.d) Once a subscriber has engaged with a company's email, they will definitely continue to engage with that company's emails.10. In social marketing, ___ is not as common BUT it helps create visibility and memorability. 11. You want your campaign’s positioning to help overcome or minimize perceived barriers. 12. The specific goods or services you want your target audience to acquire, utilize, or consume.On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Why did Kmart choose to air this video on YouTube?
- On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. Is this Kmart ad effective? Explain.On the heels of its wildly popular “Ship My Pants” ads, Kmart struck again with an ad that was considered hilarious by some, offensive by others, and a stroke of genius by advertising critics. Its latest ad, “Big Gas Savings,” was launched on YouTube prior to airing on television. And like its “Ship My Pants” predecessor, the ad also went viral. In addition to relying on potty humor to pull its sales out of the toilet, Kmart struck a very timely note in the tune of customer value—saving money on gasoline. Customers could save 30 cents a gallon on gas by spending $50 or more in its stores. Millions of customers took advantage of the offer, driving traffic into Kmart stores. What is the advertising message in the Kmart “Big Gas Savings” ad?Many companies are turning to marketing public relations (MPR) to support corporate or product promotion and image making. Assess the major MPR functions performed by Samsung? Illustrate with examples.