If a pharma company has introduced a new high-tech product in the market which is used in during covid. Compare various qualitative research techniques and which technique should they adopt, keeping in mind the product is introduced for the very first time in market.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.5: Technology In Marketing Research
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. If a pharma company has introduced a new high-tech product in the market which is used in during covid. Compare various qualitative research techniques and which technique should they adopt, keeping in mind the product is introduced for the very first time in market.
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