As a marketing manager of Kids Care, a manufacturer of baby skin care products, Tim plans to analyze customer attitudes related to this product category. Develop the research design elements (research plan) required to help Tom with his research problem.
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- Question No. 1:-(A) As you know what is research design? Write the factors affecting research design.(B) You are well aware about Explanatory research and Qualitative research. Explain these indetails. Question No. 2:-(A) Describe the different steps of report writing in details.(B) As you what is hypothesis, explain the difference between null hypothesis and alternativehypothesis in details.2- The ______________through objective and systematic method of finding solution to a problem is research. The systematic approach concerning generalization and the formulation of a theory is also research. As such the term ‘research’ refers to the systematic method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or data, analysing the facts and reaching certain conclusions either in the form of solutions(s) towards the concerned problem or in certain generalizations for some theoretical formulation. a. Search for design b. Search for process c. Search for knowledge d. All of the aboveDirections: Read each item carefully. Write the letter of the correct answer.1. It is a management process of creating and maintaining fit between the objectives and resources of the organization and the changing marketing opportunities.A. Strategic PlanningB. StrategyC. PlanningD. Tactical Planning2. It is a unique combination of the four P’s which are product, place, promotion and pricing.A. Marketing MixB. Marketing SampleC. Marketing TechniquesD. Marketing Strategies3. Which of the following is not a strategic planning process?A. Strategy FormulationB. Defining the corporate missionC. MarketingD. Implementation4. It is the collection and interpretation of information about forces, events, and relationships that may affect the future of an organization.A. Market OpportunityB. Environmental ScanningC. Goal FormulationD. Operations Management5. It is a short range planning that emphasizes the current operations of various parts of the organization.A. Planning B. Tactical PlanningC.…
- 1. Is it possible to make sound marketing decisions without marketing research? What advantages does research offer to the decision maker over seat-of-the pants decision making?2. What is the problem with “normal thinking?”requirements: minimum of 200 words. APA style in text citations and list references19 O Develop a research plan. WILL NOT BE THE CORRECT ANSWER, Thank youChoose a different article PART B: Article information: Title of Article: Author (s): Journal Name: Volume and year: Pages: PART C: 1. What was the major purpose or problem described in the article? 2. What were the hypotheses and research questions? 3. What type of sample was used in the study/studies reported in this article? 4. What types of methods were used in the study/studies reported in this article? (for example questionnaires, observations, interviews, experimental manipulations, etc.) 5. What were the results of the study/studies reported in this article? What were the conclusions of the authors? 6. What is your opinion or reaction to this article and the research reported in it? Please describe why you feel the way that you do.
- Subject: Qualitative research method Question-1: Being a faculty member at a university you have to conduct a research to explore the interactive techniques for student’s engagements in the classroom. You want to go beyond test scores and assess what students are taking away from each of the interactive techniques, and the ways students respond to higher order thinking based on the competencies you have developed for the class. Frame a qualitative research design including the given elements; a) Research Questions (at least 2 questions) b) Research PurposeOutline a set of visual aids that you might use in an oral presentation on these topics: a How to write a research report. b The outlook for the economy over the next year. c A major analytical article in the latest issue of BusinessWeek.SECTION B: Burger King (BK) is thinking of adding a jerked chicken sandwich to its menu. It wants to take the fight to expand its menu offering. It has now come up with a formulation, and they want to find out if consumers would like this new sandwich before adding it to the menu. To provide the answer, they want to find out whether consumers believe that the jerked chicken taste is authentic and flavourful enough. You have been asked to assist BK to conduct suitable market research. Question 4 Explain, with justification, which type of data you would recommend that BK collect for their research, (Primary or Secondary).
- One of these steps does not belong to the process of conducting a research. واحدة من هذه الخطوات ليست من عملية أعداد البحث العلمي a. Reviewing the literature مراجعة الأدبيات b. Justifying Research Problemتبرير مشكلة الدراسة c. Identifying Research Problem تحديد مشكلة الدراسة d. Specifying purpose تحديد غرض الدراسةSubject: Qualitative research method Question 2: Describe how we can enhance the potential validity (internal and external) of a qualitative research project while: (word limit 150 to 200) (a) creating a research design, (b) analyzing your data, and (c) writing up your findings.“One of the most challenging aspects of conducting research proposal is to clearly identify the “problem” that leads to a need for your study. 1a) Just because a problem exists and the author can clearly identify the issue, does not mean that the researcher can or should investigate it. Discuss, THREE main principles to question prior to writing a research proposal using relevant example. 1b) Discuss the sections which should be present in a strong problem statement.