If Costco can’t find enough land in a particular location tobuild its usual store format, should it leverage the Costcobrand name anyway and build something smaller, suchas conventional department stores or grocery stores, inthese areas? Why or why not?

If Costco can’t find enough land in a particular location tobuild its usual store format, should it leverage the Costcobrand name anyway and build something smaller, suchas conventional department stores or grocery stores, inthese areas? Why or why not?

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)

14th Edition

ISBN:9781305506381

Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Publisher:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris

Chapter10: Prices, Output, And Strategy: Pure And Monopolistic Competition

Section: Chapter Questions

Problem 3E

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If Costco can’t find enough land in a particular location to
build its usual store format, should it leverage the Costco
brand name anyway and build something smaller, such
as conventional department stores or grocery stores, in
these areas? Why or why not?

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